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02

Apr

Words I never want to use again

At my job I use a lot of words that I really hate. They’re total jargon and have come to mean almost nothing. In fact, they sound downright dirty.

Release
Insert
Robust
Engage
Optimize
Collaborate
Easy!
Fast!
We Care!

Once I received an email from Get Satisfaction that proclaimed “More help for the little guy!”  I felt serious pain, and sense of camaraderie.  When you’re writing everyday When you’re creating copy everyday, words come to mean nothing, and you can barely understand what they sound like to others.